Using Google Adwords To Drive Laser Targeted Traffic

The biggest well known secret in generating wealth in the internet based business or e-commerce is Traffic. Everybody knows it; every site wants it and every site needs it. The point of websites is to be visited and viewed. Many elaborate designs, money and countless hours of developing a site to make them beautiful and attractive are utilized. Without traffic, it is for naught. 

With traffic comes a potential customer which basically means sales which in turn means profit. While many sites have collapsed in the past with the downturn of many internet based business, many smaller sites have generated good money by concentrating on a certain niche and some subniches. 

This is a reason why e-commerce site laser target certain groups of people and drive them to their site to showcase their sites and products. Precision marketing is essential so that you could count on all the traffic on your site as potential customers.

Using Money to Make Money

It’s a common business notion that if you want to make money, you have to spend money. One good way of spending money for business gain is through advertising. Advertising brings in the people because through advertising, they know that there is such a company or product in existence. With the right type of advertising, you can see the spurt of traffic growth to your site. With a high volume of traffic, even if only a small portion or percentage turns out to be buying customers it is still a good average of profit generating income.

Right now, there is no other advertising scheme that would be worth every cent than using Google’s Adwords. The surge in popularity of Google’s Adwords is very evident as you can see so many sites sporting this ad scheme. 

In using Google's Adwords, you pay a certain fee depending on the number of keywords your ad is keyword sensitive to. Each time a person does a search in Google, the keyword or keywords use generate ads in the side of Google which are generated by the keywords they have assigned for their ads.

This method laser targets the traffic a site wants for their site. This also ensures that you are readily visible in the first page of a search result. Paying Google for this ad scheme ensures that your target group of people sees your ads. You drive your laser targeted traffic to your site which provides for their needs and wants. You can also be sure that you can meet their demands and needs. 

Aside from Google, you can also be featured in their other search networks, these includes sites like, AskJeeves, AOL Search and Netscape. These sites also show Adwords ads that react to searches done by visitors. There are also content networks, non-search engine sites that feature Google Adwords, which will also carry your ads. But this is subjected to the niche the site features. Your chosen keywords will determine which content network shall feature your ad. The frequency of your ad shall also be determined by your allowed budget.

Laser Targeting your Traffic

To get a good number or estimate of the traffic to buying customer ratio it is good to laser target your traffic. Knowing that your traffic are all potential customers and are interested in your products and company provides you with a more accurate statistics. This will show you how effective your utilizing of Google Adwords is.

Drive laser targeted traffic to your site by using keywords or keyword phrases for your Goggle Adwords that pertains to your company and to your products. There are many online internet tools that can help you in choosing keywords and keyword phrases that are currently in demand that could help drive laser targeted traffic to your site.

With your Google Adwords ad, you are ensured that every click to your ad is a potential customer that is precisely looking pr interested in what you have to offer. Make sure that your Google Adwords ad has the right keywords so that you can drive you're laser targeted traffic to your site. 

Using Google Adwords to help boost the drive to increase laser targeted traffic will prove to be very beneficial as many other companies can attest to. The benefits are high with the cost relatively justifiable. 

Website Or No Website…That's The Question

Do you want to make money through the Internet but you don't have enough experience or capital to start your own online business?  You don't have to worry, for a lot of online marketing options exist for you to start with.  One of these options, and shall I say the best, is affiliate marketing.

Affiliate marketing provides first time online marketers like you the chance to market something online even without having your own product to sell.  All you have to do is to sign up with an affiliate marketing program, which is usually owned by an online merchant or retailer, and start picking the products you want to promote.  As an affiliate, you are paid by the merchant for your services on a commission basis, that is whenever you have directed a visitor to the merchant's site and the visitor actually buys something.

Becoming an affiliate in an affiliate marketing program is often quick and easy, and for most affiliate programs, signing up is also free.  But despite these and all the benefits being promised by affiliate programs, many people are still hesitant to get into affiliate marketing.  One of the reasons why a lot of people remain hesitant is the lack of a website to start marketing his affiliate products with.  This now leads us to the question of whether a website is required or necessary in affiliate marketing or not.

Many people say that one can do affiliate marketing even without a website to start with.  Actually, one can really start promoting and marketing his affiliate products even without a website; and there exist a lot of ways on how this can be done.  In fact, many affiliate marketing strategies that leads to success can exist without actually needing a website.  Among these strategies are email marketing, offline promotions, writing e-books, writing ezines and engaging in online discussions like forums, chats, message boards and others.

*Email Marketing

Email marketing, or maintaining email lists, is actually the most popular affiliate marketing strategy that doesn't require the affiliate to maintain a website.  In this affiliate marketing strategy, what you basically do is maintain a list of the email ads of your prospective customers and provide them with articles that are relevant with the affiliate products and programs you are promoting.  Articles that you provide your contacts with need not always be promotional, for many individuals find such types of email annoying.  Rather, it would be better if you provide them with something informative and just add small text ads that link to your merchant's site.

*Offline Promotion

There are many ways on how you can promote your affiliate products offline.  Among the common medium used for such promotions are classified ads, brochures and flyers.  Classified ads would generally work better compared to the other two because classified ads in periodicals often get a wider audience.

*Writing Free e-books

If you have a knack in writing, writing an e-book can be the best way for you to promote your affiliate products in the absence of an actual website.  Just like in emails and newsletters, your readers would better appreciate your e-book if it is not too promotional but rather informative.  Be sure, however, to make the contents of your e-books relative to the actual affiliate products you are promoting.  And just like in email marketing, you can just place text ads or banners somewhere near the end of your e-book that links to the merchant's site. 

*Writing Free Ezines

Ezines are publications or articles that aim to inform individuals about a particular topic.  If you don't have a website and yet want to be an affiliate, you can well use ezines to promote your affiliate products or to insert links to your merchant's site.  If you have a website, your ezine article may actually work well as content for your site.  But since you have no website, you can just submit your free ezine articles to various websites that hosts ezines, like goarticles.com, ezinearticles.com and others.

*Online discussions (Forums, Chats, Message Boards, etc.)

With or without a website, you just can't ignore online discussions because they are great venues for marketing your affiliate products.  In chats, forums, message boards and discussion boards with topics related to your products, you can easily find people who may be interested with the products you are promoting.

With all these strategies, it may appear that one really doesn't need to have a website to start marketing his affiliate products and promoting his affiliate programs.  Well, starting in an affiliate program without a website may be easy, but getting successful in affiliate marketing without a website is another thing.  While one can actually gain enormous success in affiliate marketing even without a website, it is a rare instance that "newbies" like you can reach the same levels of success.

Having a website is not really a pre-requisite in entering into an affiliate program, unless otherwise the program owner would require you to have one.  But while this is so, I would still recommend that you have for yourself a website, if not now, then maybe at a later time.  Having a website creates a lot of advantages in affiliate marketing.  For one, it provides you a place where you can creatively promote not only one of your affiliate products but all of your affiliate products.  With a website, you can also advertise your affiliate products to a wider market.

Again, having a website is not a requirement in affiliate marketing.  But with the advantages that a website can provide, I'd rather have one for myself and make affiliate marketing a lot easier for me.